Business

Driving traffic to their business’s website ranks high in the priority list of an SEO manager. Though uploading creative and informational content to your channels helps establish your authority and drive traffic, your content quality alone won’t determine the number of people who visit your website. To drive traffic to your website, you also have … Read more

Have you ever wondered how long a visitor waits for your website to load? Well, the answer might surprise you. In fact, it will downright disappoint you. According to statistics, the typical visitor waits less than two seconds for a site to load. That means you’re losing out on a prospective customer just because you … Read more

One of the biggest struggles marketers face today is evaluating how effective their website is in attracting visitors and inspiring conversions. The sad reality is that many marketers don’t know how to improve the quality of their websites. While they use a variety of website testing and optimization tools to measure and effect changes in … Read more

In today’s digital world, having a digital footprint is more of a necessity than a matter of choice. The problem is that not just you, but almost every other business out there knows this. Around 1.3 billion websites (and counting) are trying to grab the attention of their target audience. To make your website stand … Read more

The history of search engine optimization is obscure, but according to SEO expert and ‘the public face of Google search’ Danny Sullivan, the phrase may have entered our lexicon in 1997. SEO mostly revolves around Google and aims to earn top rankings in Google search results (organic search) to be found more easily online and … Read more

Alright. Let’s sit down for some serious talk. It’s time to address the elephant in the room. So where do we start? South Africa has really taken to social media.Research shows that over 31 million South Africans spend over eight hours online every day, a third of which is spent on social media.CLICK TO TWEETToday, … Read more

Email marketing involves sending commercial emails to a business’s current and potential customers. Through emails, businesses create awareness about their latest offerings and discounts. They can be customized easily, helping you address your target audience more effectively. To reap the benefits of this form of marketing, you need to come up with an effective email … Read more

MARKETING TRENDS Whether you already have a digital marketing strategy or are working on one, you need to remember the golden rule of digital marketing; content is and will remain the king, today, tomorrow, and always. Every digital marketing strategy revolves around content. It doesn’t matter how fast your website or what SEO tools you … Read more

The importance of SEO or search engine optimization in content marketing is known to all who are working in this field. For businesses to survive the competition of online marketing, paying attention to SEO trends is imperative. Just starting a website or blog to publish content is not enough, though. Content marketers have to keep … Read more

Most businesses today, whether big or small, have a presence online. Since most of the information that clients and customers obtain are from online sources associated with your business, it is essential that the content you publish meets high standards. Unlike the older days, consumers are no longer convinced by paid advertisements on newspapers or … Read more