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  • About Content Marketing

Introduction

Foster a solid relationship with your target audience while driving conversions, building authority and enhancing brand awareness through defined, strategic Content Marketing. Our approach attracts and retains customers through consistent creation and curation of relevant, valuable content.
ABOUT
BENEFITS
IMPORTANCE
OF CONTENT
MARKETING
CONTENT
MARKETING
FACETS
THE PROCESS
FAQ
  • Overview

What is Content Marketing

Content marketing is a focused and dedicated strategic marketing approach aimed at creating and distributing valuable, relevant and informative content in a consistent manner. The main objective is to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action. This silo of digital marketing serves as a solid foundation that merges SEO, social media and paid media.
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Take Your Business To The Next Level

If you plan to expand the reach of your brand, drive high-quality traffic, boost content visibility, and improve your conversion rate, you’ve come to the right place! Let’s get started.
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  • Why Content Marketing

Importance of a Content Marketing Strategy

Foster a solid relationship with your target audience while driving conversions, building authority and enhancing brand awareness through defined, strategic Content Marketing. Our approach attracts and retains customers through consistent creation and curation of relevant, valuable content.
  • Sub-Services

Our Content Marketing Facets

Content  takes  form  in  several  facets  and  they include blogs, infographics, gifographics, videos, PDF’s, podcasts, how to guides, emails, eBooks, social media updates and text on your website.
  • Click the icons to view our sub-services.

Social Media

Email Marketing

Infographics

Brochures

Article Creation

SOCIAL MEDIA

Social media is the leading form of Content Marketing. We help you set specific & clear goals, create entertaining & valuable posts that align with these goals, and assist you in identifying the right platforms to distribute content to for your business.

Getting clear on your goals allows us to create social media plans that are tailored to your strategy and enables us to develop quick, short, bite-sized entertaining content or long-form, educational posts. These posts commonly contain content such as articles or blog posts, products or service highlights, videos, infographics, images, etc.

Not only will your social media posts be educational, delightful and valuable, but we will also ensure that they entice your audience to your desirable marketing goal – whether that’s sending people to a specific landing page or getting them to pick up the phone to enquire about your business. Build your social media voice and solidify your brand as an authority with the right content.

Email Marketing

Content Marketing and email marketing complement each other and enable your business to increase sharing and expand your reach when integrated well. Through focused email marketing strategies that enlist the capabilities of content marketing, we are able to provide your audience with personalized, enlightening content consistently. This is content that through research and segmenting, will most likely resonate well with your customers and serve them blog posts, products and other information that they will find relevant. Build brand trust and loyalty with our niche content and notable email marketing strategies.

Infographics

Did you know that website viewers spend around 10% more time looking at visual content than reading text? With this considered, infographics absolutely become an asset to have in your arsenal of Content Marketing! Our infographics combine text and graphic elements in a creative, immersive way to help you break down complex concepts or long-form information in a simple manner for your audience. First impressions count and understanding this, we create attractive, easy to digest and shareable infographics that earn you leading favour when it comes to grabbing your customers’ attention. Drive more traffic, increase brand awareness, and get to boost your content with our infographics. No content now will ever be too long, dull, or complex.

Brochures

The Converted Click creates and curates digital booklets that are engaging, convenient and an appealing way to visually display interesting information about your business or products and services. With our brochures, you are able to make real-time updates whenever and wherever you need – making it a convenient long-term shareable asset to have that advertises your business. They’re also easily customizable & navigable and are adaptable to different devices; a consumers’ dream as anyone can access them and be able to view content in an exciting, immersive, comfortable way.

ARTICLE CREATION

At The Converted Click, we know that creating compelling, engaging content is essential to any successful digital marketing strategy. That’s why we offer top-quality article creation services designed to help you connect with your target audience and achieve your business goals. Our experienced team of writers has the expertise and creativity to craft content that resonates with your audience, establishes your brand as a thought leader in your industry, and drives traffic and leads to your website. Whether you need blog posts, feature articles, or thought leadership pieces, we work closely with you to understand your unique needs and develop content that exceeds your expectations.

  • Pro’s of Paid Media

Content Marketing Benefits

CONSUMER RELATIONSHIP

Reaching potential customers across video, banners, text & apps.

VISIBILITY

Higher visibility in search engines

LEAD GENERATION

Cost-effective lead generation.

BRAND REPUTATION

Improved brand reputation.

CONVERSION POTENTIAL

Increased conversion potential.

CREDIBILITY

Increased authority and credibility.

TRAFFIC

More referral traffic.

DOMAIN AUTHORITY

Higher domain authority.

  • How It Works

Our Process

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This research sets out to discover keyword phrases with high search volume. It gives insight into popular search trends entered into search engines by your audience.
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Our research process furthermore includes analysing competitors in your field & their tactics in order to develop a content strategy that will outrank them.
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We then develop and customize content strategy based on our findings and your business needs to ensure great leverage that will have the best ROI.
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This is an outline that details article ideas we’ll create according to the high search volume keyword phrases discovered.
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Articles are written with a strict guideline that follows and fulfils what your audience is searching for. These articles, that provide educational, entertaining, and insightful information, help move your consumers towards the best course of action.
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Created content is then optimized, distributed and published onto relevant platforms where it will reach appropriate audience and be shared accordingly for ranking purposes.
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To keep your content relevant, we update it consistently and align it to the trends in your industry that are current. We additionally carry out a content audit of your current platforms in order to provide improved rewritten content that is educational and informative.
  • Content Marketing Centered Questions

Frequently Asked
Questions

Content Marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, with the ultimate goal of driving profitable customer action. It can help your business establish thought leadership, build trust with your audience, and increase brand awareness, among other benefits.

We offer a range of content types, including blog posts, social media content, video content, infographics, case studies, and more. The exact mix of content will depend on your business goals and target audience.

The Converted Click uses a range of metrics to measure the success of our content marketing efforts, including website traffic, social media engagement, email open and click-through rates, lead generation, and conversions. We provide regular reports and analysis to show the impact of our Content Marketing efforts.

We use a range of techniques to optimize content for search engines, including keyword research, on-page optimization, and link building. Our goal is to ensure that your content is easily discoverable by your target audience.

Our Content Marketing experts start by conducting research into your industry, target audience, and competitors. Based on this information, we develop a content strategy that aligns with your overall marketing goals and target audience.

The timeline for seeing results from Content Marketing can vary depending on your industry, target audience, and marketing goals. However, we typically see significant results within six to twelve months of implementing a Content Marketing strategy.

EXPLORE

CONTACT

[email protected]

+27 82 389 4414

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OPERATING HOURS

Monday - Friday
9AM - 5PM

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