/ WHAT IS CONTENT MARKETING /
Content marketing is a focused and dedicated strategic marketing approach aimed at creating and distributing valuable, relevant and informative content in a consistent manner. The main objective is to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action. This silo of digital marketing serves as a solid foundation that merges SEO, social media and audience engagement.
/ THE IMPORTANCE OF CONTENT MARKETING /
A distinct content marketing strategy aligns your content with your core values and allows your audience to consume information according to their preferred needs and wants.
Providing educational, entertaining and insightful information helps move your consumers towards the best course of action which could be in the form of a purchase decision or whatever conversion your business has as a desired end-goal.
Content marketing delivers conversion rates that are about 6 times higher than other digital marketing methods.
Content takes form in several facets and they include blogs, infographics, gifographics, videos, PDF’s, podcasts, how to guides, emails, eBooks, social media updates and text on your website.
/ BENEFITS /
Attained long-term, solid relationship with consumers
Higher visibility in search engines
Cost-effective lead generation
Improved brand reputation
Increased conversion potential
Increased authority and credibility
More referral traffic
Higher domain authority