- About Paid Media
Introduction
Paid Media is a silo of SEO that introduces actions taken outside of your own website to impact rankings within search engine results pages. It involves improving search engine & user perception of a website’s authority, relevance, and trustworthiness. Off-Page SEO is mainly achieved through use of
social signals & backlinks from reputable platforms pointing to your website. With our Paid Media Advertising strategies, you are guaranteed to reach a defined, relevant audience. Elevate your brand with specific targeting and get more qualified leads!
Types of Paid Media
- Start Something Great
Take Your Business To The Next Level
- Pro’s of Paid Media
Paid Media Benefits
REACH CUSTOMERS
Reaching potential customers across video, banners, text & apps.
BRAND EXPOSURE
Maximum brand exposure across the web.
PERFORMANCE
Highly measurable performance.
TRACKING
Track interactions across demographics, location, times & devices.
RE-MARKETING
Re-marketing to users already engaged to close your sales funnel.
BUDGET CONTROL
No surprise massive invoices.
BIDDING
Business goal-based bidding.
TARGET AUDIENCES
Target based on keywords, interests, demographics or an existing CRM database.
- Paid Media AD Creatives
Types Of AD Creatives
Display Ads
These ads include images, banners, gifs, infographics and more. Our display ads are visually appealing & immersive, garnering immediate interest and engagement from your target audience.
- Paid Media AD Creatives
Types Of AD Creatives
Video Ads
These type of ad creatives involve making use of videos to raise awareness, create engagement, educate your audiences and drive leads on your digital and social channels.
- Paid Media AD Creatives
Types Of AD Creatives
Text Ads
Text tailored ads are advertisements such as search ads. We use valuable, enticing copy with relevant keywords that have a high-quality score; ensuring that the bid amount is reasonable and maximizes on your return on investment.
- Paid Media Platform
Google Advertising
Google Ads Advertising is Google’s online advertising program that runs on a platform using a pay-per-click (PPC) system. With this form of marketing, you pay every time a visitor clicks on your advertisement. It enables you to create online ads that are displayed in Google’s search results; reaching an ideal audience with a high probability of interest in your products and services through the use of right keywords.This data-driven approach to advertising allows us to track the online behavior of your consumers, providing insight into their online performance. It also reveals the holistic appeal of specific products, customer satisfaction, potentially profitable but overlooked demographics, your competitor’s PPC tactics and more.
How Does It Work?
Google Ads work on an Auction Based System. Based on what your objectives for your campaigns are, you may choose to bid your ad being at the top of the search results, or reach a certain amount of people, or a specific cost per leas, or simply a cost per click.
GOOGLE SEARCH
Handling more than 3.5 billion searches per day, it has a 92% share of the global search engine market.
COMPLETE AD LIST
Adwords find all the ads whose keywords match with search query.
AUCTION
Google decides the ads based on quality, score, bid, ad extensions & ad format.
RESULTS
Ads that win the auctions are displayed.
Quality Score
Google has spent many years adapting and refining the algorithms in both its Paid and Organic systems, in order to serve users relevant and quality content.
As such, each ad, in each auction, is subject to a Quality Score. This influences the cost of your ad, and how it will fare in the auctions against your competitors.
What to consider when aiming to achieve a good Quality Score:
- Click the buttons to switch content
Bid
Keyword relevance
Landing Page
Experience
Mobile Friendliness
Bid
If your bid is too low, you cannot realistically compete in the auction.
Keyword Relevance
The search terms you use to trigger your ads, need to have relevance to your ad, and the landing page. This prevents fraudulent and poor quality ads from misleading users.
Landing Page Experience
If people arrive on your web page after clicking your ad, and leave almost immediately, your ad will receive a high Bounce Rate. This will inform the Google stem that your landing page is poor, and will decrease your Ad Quality Score. The same will apply to a page that takes too long to load.
Mobile Friendliness
If your page is not mobile friendly, your Quality Score will be lessened.
- Paid Media Centred Questions
Frequently Asked
Questions
The Converted Click specializes in a range of paid media channels, including search engine advertising, social media advertising, display advertising, and video advertising. We work with you to determine the best channels for your business based on your target audience, budget, and goals.
We use a variety of targeting criteria, such as demographics, interests, behaviours, and geographic location, to determine the target audience for your campaign. We work with you to understand your business and your ideal customer to ensure that we are reaching the right audience.
Our Paid Media experts measure the success of a paid media campaign based on a range of metrics, such as click-through rates, conversion rates, cost per conversion, and return on ad spend. We provide regular reports and updates on the performance of your campaign and work with you to optimize based on this data.
We use performance data to optimize your campaigns and ensure that your budget is being used effectively. We also provide regular reports and updates on the performance of your campaign so that you can see the results of your investment.
Our process for creating and implementing a paid media campaign involves several steps, including defining the target audience, choosing the right channels, creating content, setting a budget, launching the campaign, monitoring performance, and optimizing based on data. We work with you every step of the way to ensure that your campaign meets your goals and delivers results.
Yes, we can provide a detailed breakdown of the costs associated with your paid media campaign, including the cost of ad placement, management fees, and any other expenses. We work with you to set a budget that meets your needs and goals.
