SOCIAL MEDIA MARKETING ESSENTIALS – TIPS FOR SOLID ONLINE BRAND PRESENCE

I’ve got two words for you – social media. A mere mention of these simple words has dominated every space, conversation and strategy. This phenomenon has revolutionized our way of communication and has transformed conducts of traditional media into modern, virtual forms connecting individuals, communities & organizations. It’s a mode of socializing that spans across different … Read more

INFLUENCER MARKETING 101 – THE BEGINNER’S GUIDE YOU NEED TO SUCCEED

“This is the content I signed up for” is the latest line on everybody’s lips or rather fingertips lately. For the uncool folks, it’s basically a way of expressing satisfaction for great content provided online and most of the time, content posted by “influencers”. With the boom of social media as we’ve discussed in our Social Media … Read more

6 KEY ADVANTAGES OF ACCELERATED MOBILE PAGES

A business website is designed with two objectives in mind – to increase conversions and spread awareness about the business’s offerings. A website that fails to attract enough traffic becomes more of a liability than an asset over time. More often than not, websites fail because they have slow loading speeds and are difficult to navigate. The … Read more

WHAT DOES SEO STAND FOR

SEO is an acronym for search engine optimization, the practice of improving your website to make it rank well on Google. It has become an integral part of digital marketing for the numerous ways it can be leveraged, such as increasing leads, sales, brand awareness and other results that have a direct impact on the … Read more

INTRODUCING AMP STORIES – NEW VISUAL STORYTELLING PHENOMENON

One of the most exciting aspects of being in Digital Marketing is that you get to learn & experiment with amazing, ground-breaking technology. There are constantly new features, apps, updates & all things tech to explore and lately, this has included something called AMP Stories. Whenever something is rolled out, chaos ensues in the office and … Read more