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As of July 2018, Google has added far more weight to website load time and, in particular, on mobile device. Mobile website speed is an official SEO ranking factor. So, from Google’s perspective, they want web pages that load really fast so that customers enjoy their experience and Google can generate income by providing advertising … Read more

Thinking of using Google Ads to market your product online? Google Ads (Previously Adwords) is the largest and most widely used advertising network in the world. It not only gives you the ability to affordably serve your ads to as broad or as narrow of an audience as you’d like, but it collects valuable consumer … Read more

Simply put, keywords are the terms your customers use when searching for your product. Good Keywords are one of the most important elements of a good Google Ads campaign, because they trigger your ad to appear in front of your potential customers, but how do you know that the keyword you’re using to sell your … Read more

Understand Your Google Ads (AdWords) Metrics Goal-Based KPI’s For Measuring Success If you’re running your own Google Ads account (previously AdWords) and are a little overwhelmed by the sheer number of performance metrics you need to interpret, this article’s here to help you understand a few key metrics so you can tweak your campaign for … Read more

Today, when we talk about marketing strategies, we usually mean actions and ideas targeted at engaging consumers via digital media. South Africa has 21 million internet users, most access the web on their mobile devices. You have the opportunity to begin a relationship with customers online and move them along the sales funnel, at a … Read more

These guidelines have been created by Google to rate the quality of a web page, helping them provide the most relevant content to its users. We’ve condensed over 160 pages into a simple infographic to help you get your website into gear, and achieve the highest possible quality rating. Download our Free Infographic here. How does Google … Read more

Having an online store is an amazing way to indulge your passion while earning money and creating a business that isn’t restricted to the old conventional (aka now boring) physical confines of four walls. With new exciting technological advancements made every day, there are a vast number of capabilities and platforms that can help you … Read more

Now, more than ever, consumers have access to a plethora of information at the touch of a button. These days, no question is too small, and no decision is made without knowing the details. A good digital marketing strategy caters for the audience at every step of their journey, contacting them in the research phase and accompanying … Read more

Author: Written during October 2018 from Johannesburg South Africa by Dave Nilsson, Director of The Converted Click specialist SEO & Search Marketing Consultancy. LinkedIn profile To engage your target audience, boost online engagement and increase company revenue, you need to rank within the top 3 organic search results. This is a well-known fact which millions … Read more