Content Marketing

There has never been a better time to start your own ecommerce business. eMarketer predicts that online sales will top R386 trillion by 2020.CLICK TO TWEETNow who wouldn’t want a slice of that cake? You might be a creative entrepreneur looking to start and grow an ecommerce business but have no idea where to begin. Good … Read more

Having an online store is an amazing way to indulge your passion while earning money and creating a business that isn’t restricted to the old conventional (aka now boring) physical confines of four walls. With new exciting technological advancements made every day, there are a vast number of capabilities and platforms that can help you … Read more

In case you haven’t realized by now, we’d like to knock you over the head with the fact that ecommerce is now the new cool kid on the playground. With brick-and-mortar businesses sulking and failing to adapt as the not so cool kid anymore, it’s easy to note why this is happening with ecommerce brands … Read more

Now, more than ever, consumers have access to a plethora of information at the touch of a button. These days, no question is too small, and no decision is made without knowing the details. A good digital marketing strategy caters for the audience at every step of their journey, contacting them in the research phase and accompanying … Read more

Author: Written during October 2018 from Johannesburg South Africa by Dave Nilsson, Director of The Converted Click specialist SEO & Search Marketing Consultancy. LinkedIn profile To engage your target audience, boost online engagement and increase company revenue, you need to rank within the top 3 organic search results. This is a well-known fact which millions … Read more

The 2018 holiday seasons’ online shopping stats tell us that it was a great year for online retailers worldwide. With advances in artificial intelligence, sophisticated online marketing tactics and highly responsive online stores, many websites managed to slam-dunk their campaigns into record-breaking sales. Much of this success is due to the fact that consumers are … Read more

It’s that time of the year that often sees us setting new resolutions. A lot of the lists include financial, health and relationship goals that often have a lifespan of 2 months until you pick up that chocolate bar again or spend on those “suddenly” hard to resist pair of shoes (Don’t worry. We won’t … Read more

THE 10-STEP SEO STRATEGY YOU WILL NOT RANK WITHOUT IN 2019 – PART 2 JANUARY 28, 2019 |IN BUSINESS, CONTENT MARKETING, SEO |BY NOMI M So last week we challenged you to a new resolution and that was implementing a brilliant SEO strategy meant to improve your visibility & rankings tremendously. How’s the execution stage going? Please keep us … Read more

2018 VALENTINE’S DAY SEARCH TRENDS [INFOGRAPHIC] Many brands are wondering whether or not to leverage Valentine’s Day for their marketing efforts, and to be honest, there is no right or wrong answer, but the one thing we can agree on is that the use of gender stereotypes, cheesy heart teddies and “el-cheapo valentines chocolates” are … Read more

“Trends” is one word I would often wrinkle my nose at in disdain because I never seemed to get it right. I’d always be the outlier that often wondered what was so fascinating about each trend that debuted each year and would scratch my head at the people around me who got it right off … Read more