Before we go into the details, we first need to understand what AMP stories are. AMP or Accelerated Mobile Pages is a Google-backed project which was designed as an open standard for any publisher to make pages load faster on mobile devices. In February 2016, Google integrated AMP listings into its mobile search results. Pages … Read more
Google has currently more than 10,000 people working as search quality raters for them whose job is to conduct actual searches, based on real searches that happen on Google. These raters then rate the quality of the webpages that appear in the top search results. The rating provided by one rater alone doesn’t affect the … Read more
Your business website helps increase your business’s visibility. You can use your website to define, establish, and promote your expertise and educate your target audience on your products/services. Having a website does not mean anything if you can’t attract visitors. Driving quality traffic to their website tops the priority list of SEO managers. Although an … Read more
More than half of the world today is on social media. There cannot be a better place for you to advertise your business than these social media platforms. If you can use social media platforms like Facebook, Instagram, Twitter, or Linkedin to your advantage, you can reach a much larger audience than you otherwise would. … Read more
E-commerce is a flourishing industry today, and as it grows, so does the competition. If you are in the e-commerce business or are thinking of venturing into it, you must already be aware of the increasing number of e-commerce start-ups springing up daily. In an industry with such immense competition, you have to strategize and … Read more
In today’s digital age, every business, irrespective of its size needs to have a digital footprint. Having an online presence opens doors to new opportunities, helping the business transcend geographical boundaries. That said, having a digital footprint alone is not enough. To effectively communicate with their target audience, businesses need to adopt a strategy to … Read more
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