More than half of the world today is on social media. There cannot be a better place for you to advertise your business than these social media platforms. If you can use social media platforms like Facebook, Instagram, Twitter, or Linkedin to your advantage, you can reach a much larger audience than you otherwise would.
Using social media for marketing, though, can be a difficult task if you don’t know how to manage everything together. Thankfully, there are a number of social media management tools nowadays that can help you achieve your social media activities. From creating content to making a posting schedule, everything can be very smoothly handled if you have the right tools at hand.
Let us have a look at a few of the best social media tools that will help you manage your marketing activities better.
Buffer is a popular and established social media management tool. This tool allows you to post or share across different social media platforms and also lets you schedule your posts. You can choose a time that you think would be best for publishing a particular post so that it reaches the maximum of the target audience and Buffer will automatically post it at the scheduled time, even if you are away. It supports platforms like Twitter, Facebook profiles. Groups and pages, Linkedin profiles and pages, Google+ pages, and Instagram. You can share posts across all platforms or across selected platforms only, depending on your choice. It also allows you to add a limited number of team members to the tool so that they manage the social media pages too.
Sprout Social is another popular social media management tool used by many businesses. This tool allows you to manage and schedule your posts like all other social media tools. But apart from that, it has some additional features too. For instance, this tool allows the team members to monitor clients’ social media mentions. It also has social monitoring and keyword searching feature so that you can follow your brand on social media. It allows you to engage with brand advocates who can promote your brand, schedule posts in advance, and utilize reporting tools that can help you plan future strategies.
HootSuite is one of the oldest social media management tools in the market, having been launched back in 2008. This is one tool that can help you manage multiple accounts together. It supports platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and WordPress. You can easily add accounts, schedule posts across multiple platforms, and easily add account managers as well. Apart from this, it also has features like content curation and organization. The company also has a very effective training program that teaches you not just about the tool and its use but also the basics of social media marketing as a whole.
Agora Pulse is one of the most robust and powerful social media management tools currently. Though it does not have a free plan like HootSuite or is not as cheap as Buffer, it offers value for money with its array of features. It integrates all the essential social media platforms like Facebook, Twitter, LinkedIn, Instagram, and YouTube. It has the Auto Post feature that allows you to queue posts and publish some evergreen posts indefinitely. It also has a social inbox feature where you can chat with each and every follower without having to log in to each of your social media accounts separately. You can add team members to the tool as in other social media tools, and you can also receive content approval from clients. Agora Pulse has a host of features that are usually not available in the relatively cheaper tools.
Google Analytics is a very useful tool, particularly for websites and blogs. It is an entirely free enterprise analytics tool. This tool helps you find out how many hits your website or blog has received. Not just that, it can even tell you the actual number of visitors you have, where they are from, how long they stay on your website, and much more. The tool was revamped in 2011 to include many new features. These included custom dashboards, real time statistics, and a built-in social media analytics report. There are many other analytics tools too, but Google is a brand you cannot overlook, and above all, it’s free.
Of course, MeetEdgar is just another scheduling tool. Yet it is quite unique in itself. This tool can even write your posts for you by finding the relevant text from articles and blogs online. MeetEdgar has this feature of categorically scheduling your posts. That is, it categorizes your posts based on the content and publishes one post from a particular category on a particular day, say “blog post” on Monday and “promotions” on Tuesday, according to the schedule it creates. You can color-code your posts to add them to a particular category. It also helps you re-share certain evergreen posts and continues sharing posts once it has reached the end of the queue. It has an unlimited content library, a library for contents from any source and supports both evergreen and time-sensitive content.
These are just a handful of the numerous social media tools available, but it is without a doubt that these are some of the best social media management tools of 2019.
Now that that’s done, let’s talk about The 8 Crucial eCommerce Tools Needed For Your Online Store To Succeed!