WHAT IS AR
interactive experience of a
real-world environment where
the objects that reside
in the real world are enhanced
by computer-generated
perceptual information.
How does
Augmented
Reality work
TECHNOLOGY LEADERS
CUSTOMER
eNGAGEMENT
2 IN 3
People say they are interested in Harnessing to help them with shopping.
DID YOU KNOW?
WHAT CAN AR DO?
In browser 3D product experience
No software required -low Barrier to entry
Works on phones and Computers
Configure the product
Boost SEO through customer engagement
Drive engagement
E-commerce boost
BENEFITS OF AR
OPTIMISE THE CUSTOMER EXPERIENCE
Making use of augmented reality in your mobile marketing strategy is a smart way to give your users a unique and highly engaging customer experience. Take IKEA Place for example, which saves users the time and energy of calculating whether their desired product will fit within their house and giving the user a better understanding of how it will look in their home. Mobile marketers should consider the ways AR can simplify the UX. By giving users an optimized way of planning their purchases, IKEA Place gives them more confidence in their purchases and builds brand loyalty. This can also result in fewer product returns.
INCREASE ENGAGEMENT
By including augmented reality in your mobile marketing strategy you can boost user engagement. The interactive nature of augmented reality marketing keeps users coming back for more. You can also improve engagement by using AR marketing to allow users to try before they buy. For example, personal care company L’Oreal created an app, Style My Hair, that shows users how their hair will look after using the brand’s products.
BOOST RETENTION RATES
Another benefit to the interactivity of augmented reality marketing is that users can be retained for longer. This can be useful in spreading brand awareness and increase monetization opportunities. According to Wall Street Journal’s Sara Castellanos, augmented reality offers “particularly useful tools for visualizing data because they engage the spatial awareness part of the brain that allows humans to understand complex concepts more quickly and promotes greater retention.”
Mobile marketers are already using geolocation as a tool, and AR can take that one step further. For example, mobile marketers who use geo-targeting for their augmented reality marketing can help users find stores while making that experience more engaging. quickly and promotes greater retention.”
Augmented reality is a great way to spread the awareness of your brand and build brand loyalty. This is because AR experiences are well-suited for sharing on social media. For example, Gucci used augmented reality in its app to allow users to try different shoes. Augmented reality can also be a valuable B2B marketing method. For example, project demos can be shown using AR to give businesses a better understanding of what’s on offer. This is a great way to stand out from the crowd at conferences and expositions where you need to attract passersby to your stall. quickly and promotes greater retention.”