ConvertedClick / Trellidor UK 🇬🇧
27 Aug – 28 Sept 2026
Trellidor UK · Google Ads · September
8 numbered insights from this month's dashboard. Each pin on the screenshot matches the card with the same number.
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Numbered pins mark where each insight comes from on the dashboard.
1
Back on the front foot
Overview
Leads ticked up to 23 (+3) with reach and CTR both rising — 5.42k impr (+391), 8.28% CTR (+0.23).
Cost per lead edged up slightly to £30.32 (+£3.18) — a small give-back against more leads, well within a normal month's swing.
2
We're spending half of peers
Spend benchmark
Google's own benchmark: £144 spent last week vs peers' £291 — under half — and it pegs the ceiling at ~3 weekly conversions at our spend.
This is the headline lever. The account is efficient; it's simply under-funded. Raising budget toward the peer mark is the clearest path to more leads.
3
SKAG Grille carries it
Campaigns
SKAG Grille [UK] delivers 17 of 23 conversions off £463 — the proven engine and the right place to put any added budget.
Brand stays remarkably efficient at a 22.49% CTR on tiny spend — high engagement, low cost.
4
The field is getting busier
Auction insights
The auction now shows a crowd — blindsdirect, roche security, windowsec, dunelm and more competing for the same impressions.
More competition is another reason not to sit still on budget: holding share here costs more than it did.
5
Desktop the stronger converter
Devices
Mobile leads on cost and impressions, but conversions skew toward desktop — the consistent three-month pattern.
Reinforces the standing recommendation for a desktop bid adjustment.
6
Tightly steered to intent
Bidding signals
Smart Bidding favours England, weekday daytime and desktops, pulling back on evenings and specific counties.
Search terms stay high-intent and product-led: 'window grills', 'security gate for front door', 'retractable security grilles'.
7
Outpacing rising demand
Search trend
'Door guard' demand is up +23% and we captured 109 clicks — we're moving with, not behind, the market.
Combined with the spend gap, it says there's readily available demand we could capture with more budget.
8
Quality stages still blank
Tracking
Funnel reads 449 interactions → 23 raw leads → – qualified → – converted. Unlike Dovetail, the qualified column isn't even populating yet.
Closing this is the standing gap: without it we can report lead volume but not lead quality.
Prepared by ConvertedClick · Google Ads data for 27 Aug – 28 Sept 2026, compared with the previous period.