Day: 15 October 2019

It’s the peak of the digital age and businesses are hitting the ground running, scrambling, trying to figure out how to improve and solidify their online presence. The aim for any brand in any field is figuring out a way to be thought leaders that are ahead of the pack in all avenues. With that … Read more

As of July 2018, Google has added far more weight to website load time and, in particular, on mobile device. Mobile website speed is an official SEO ranking factor. So, from Google’s perspective, they want web pages that load really fast so that customers enjoy their experience and Google can generate income by providing advertising … Read more

Thinking of using Google Ads to market your product online? Google Ads (Previously Adwords) is the largest and most widely used advertising network in the world. It not only gives you the ability to affordably serve your ads to as broad or as narrow of an audience as you’d like, but it collects valuable consumer … Read more

Simply put, keywords are the terms your customers use when searching for your product. Good Keywords are one of the most important elements of a good Google Ads campaign, because they trigger your ad to appear in front of your potential customers, but how do you know that the keyword you’re using to sell your … Read more

Strategies are known drivers of any goal or vision. Basketball coaches constantly study games from the sidelines; making adjustments according to the tactic boards that reflect strategies they mulled over in the locker room with the team. “So what’s your strategy?” even comes up in courtship discussions between friends at a bar, where a guy … Read more

Understand Your Google Ads (AdWords) Metrics Goal-Based KPI’s For Measuring Success If you’re running your own Google Ads account (previously AdWords) and are a little overwhelmed by the sheer number of performance metrics you need to interpret, this article’s here to help you understand a few key metrics so you can tweak your campaign for … Read more

Today, when we talk about marketing strategies, we usually mean actions and ideas targeted at engaging consumers via digital media. South Africa has 21 million internet users, most access the web on their mobile devices. You have the opportunity to begin a relationship with customers online and move them along the sales funnel, at a … Read more

These guidelines have been created by Google to rate the quality of a web page, helping them provide the most relevant content to its users. We’ve condensed over 160 pages into a simple infographic to help you get your website into gear, and achieve the highest possible quality rating. Download our Free Infographic here. How does Google … Read more

“Okay, but now, what is SEO?” is a question I frantically asked myself as I prepared for a job interview one day. The job spec outlined what would be expected of me and performing SEO duties was one item listed. With 30 minutes on my side before the interview, I searched the phrase and hurriedly … Read more

Let’s face it – Mark Zuckerberg still has one up on the world. Did you know that Facebook has 1.32 billion daily active users? There are 400 new users signing up on the platform every minute (Including that Facebook invite from your Mom that’s been pending for the past few months). In South Africa, there’s been … Read more